Case Study: Bricks & Minifigs - The Cost of Leading With Legal
The single biggest mistake Bricks & Minifigs made in the early days of this crisis was letting its legal position become its public position.
Read article →EMERGENCY PLANNING SOFTWARE
Your crisis plan shouldn't live in your head.
Self-service emergency planning for organizations without a dedicated communications team. Customize expert-built playbooks and be prepared.
Why organizations fail during an emergency
Delays
Nobody knows the next step.
Mixed Messages
Employees, customers, and leadership hear different things.
Unclear Ownership
Teams waste time deciding who should respond.
Starting From Scratch
Critical communications are written under pressure.
Replace uncertainty with a plan.
How it Works
1. Pick your templates
Skip the blank document stage and choose from industry ready playbooks at sign-up.
2. Customize in minutes
Tailor decision trees, approvals, and internal/external messaging.
3. Run it live when it matters
Walk through the playbook step by step during a real incident.
Don't start from a blank document
Pick templates at onboarding. Customize in minutes. Respond with confidence.
Pre-built templates
Start from industry-ready playbooks, not a blank doc.
Branching playbooks
Questions and yes/no paths so everyone knows the next step.
Approvals built in
Require sign-off from legal, leadership, or comms before anything goes live.
Run incidents live
Walk through the playbook step by step when pressure hits.
Know exactly what to do next
Case studies
Learn from companies that handled a crisis, some well...some not so well.
Pricing
Start free with a crisis playbook template. Upgrade when your team needs more playbooks, seats, and support.
Free
Free
1 playbook · 1 user
- 1 free playbook
- 1 team member
- Pre-built template at signup
- Live incident mode
Standard
$29/month
10 playbooks · 5 users
- Up to 10 playbooks
- Up to 5 team members
- Export playbooks as pdf
- Priority support
Premium
$149/month
Unlimited playbooks · 100 users
- Unlimited playbooks
- Everything in Standard
- Up to 20 team members
- Request custom playbooks
Paid plans can checkout after signup during onboarding, or anytime in Settings.
Frequently asked questions
What is CrisisComs?
CrisisComs is a tool that gives small businesses ready-made plans for handling emergencies, things like a data breach, a facility closure, a PR issue, and more. Instead of starting from a blank page when something goes wrong, you open a pre-built playbook that tells you exactly what to say and do, step by step.
Do I need a PR or communications background to use this?
No. The playbooks are written in plain language and designed to be used by business owners, managers, or anyone on your team, not just communications professionals. If you can follow a checklist, you can follow a playbook.
Is CrisisComs free to use?
Yes, free 'Starter' accounts get access to all our templates and can have 1 playbook. Paid accounts can have more playbooks, more users, and the ability to export.
Are there any AI features in CrisisComs?
No, and we don't believe we'll add any in the near future.
What is 'Crisis Mode'?
When an actual crisis happens, crisis mode walks you through your playbook in real time, step by step, so you're not flipping through a document trying to figure out what to do next while everything is moving fast.
Can we customize the templates to fit our specific company structure?
Yes. Every playbook is fully customizable. You can use our industry-standard templates out of the box, tweak the wording, or build custom decision trees and approval chains tailored exactly to your internal workflows.
Be ready before the next incident
Sign up free. Pick templates. Invite your team.
Get Started For FreeFree to start. Templates included. No credit card required.